Ogilvy / Center Parks - Say Yes campaign

I got to work together again with Ogilvy to create this shirts for Center Parks.
Why are we so good at saying no to our kids when we’re normally so quick to say yes to others? Yes to our boss, yes to a needy neighbour, even yes to the Shopping Channel. In this new brand campaign, Center Parcs suggests that we should save a few of those yesses for what’s important: getting together again with family. - Ogilvy -
Client: Center Parks
Studio: Ogilvy
Agency: Artbox
Illustration & typography: Michiel Baumgarten